What is SEM - search engine marketing?

Contextual advertising displayed along side regular search engine results pages SERPS.

The main advantages of SEM

1. If you target the right keywords you are in front of your targeted audience with your message precisely at the time they are looking for the kind of products or services you offer.
2. With around 100 million Internet users in Europe at present you are in a target rich environment.
3. You can place new brands, products and services on the Internet along side more established brands, products and services meaning you can be making sales and getting your message out right away.
4. ROI – return on investment can be accurately measured, and it should be. You can adjust your offerings to maximize your profit and minimize waste.
5. Combine SEM with Log Analysis to find out who clicks and why.

The main disadvantages of SEM

1. If you target the wrong keywords then your cost per acquisition will go up.
2. It is exactly because there are so many Internet surfers today that your advertising campaign needs to be precisely targeted to appear only to those you want to visit your web site.
3. It is very open to click fraud, this is when your competition click multiple times on your ads in order to use up your budget and lower your ROI.

How we can help with Search Engine Marketing?

1. Design an entire campaign for you from the ground up
2. Design splash pages
3. Do keyword research
4. General consultation explaining what is involved in SEM and how you can take advantage of it
5. Help you to identify trends in your advertising including instances of click fraud
6. Log analysis for new or existing campaigns
7. Maximize existing campaigns
8. Redesign splash pages you already have
9. Revamp your entire site to help you get more out of Pay Per Click advertising
10. Source or design graphics for your SEM ads
11. Write ad copy

Please contact us for a quote