Writing copy for websites

Writing good copy for web sites involves aligning the words on a web site with the thoughts of a specific visitor so they buy a product or return to a web site.

What does this involve?

1. A good headline
2. A good subheadline
3. An informal style that uses fewer words than print copy
4. Short paragraphs instead of long ones
5. Involvement devices to get the user to interact with the web site
6. Follow up e-mails sent out to remind visitors to revisit a web site
7. An interesting first screen view or landing page
8. Testimonials

Writing copy for print

What does this involve?

The same basic approach as writing web copy with a couple of additional considerations:

1. Print copy is dependent on the purpose of the communication, for example advertising may need to be short and to the point because of space constrictions, but advertorials can be longer and more informative
2. Direct response coupon type calls to action can be included to increase sales and measure success in direct mail campaigns.

The basic model we follow;

It is always worthwhile to remember AIDA (Attention Interest Decision Action) when writing Internet copy.

We prefer Robert B. Cialdini's methods to the more emotional method of Joe Vitale.

We think the hard sell American copy writing style works on people who want to get-rich-quick. We dislike the idea of treating customers as marks; we suggest a more subtle approach in the UK market place.

If you find yourself stuck for words then we would be glad to help you, all you need do is contact us now.